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To increase the awareness of Telford & Shropshire as a location for business tourism activities. This includes training, meetings, conferences, exhibitions, team building events etc, thereby generating additional business for the area and the tourism projects within the package, as well as other tourism related businesses. In addition, the project will support tourism related small and medium businesses to ensure they have the knowledge, skills and capacity to deal effectively and benefit from additional visitors.
This will be done by:
• Marketing and promoting the destination by advertising and publicising activities directed at niche conference markets including pharmaceutical/medical; polymers, engineering, and ceramics.
• Creating and developing an Ambassador Programme to identify companies and associations with potential to bring business tourism to the area and compete effectively for that business.
• Establishing business tourism IT system to manage conference enquiries.
• Delivering consultancy to tourism related Small and Medium businesses
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