About Pride in Place

Pride in Place is a long term, community led regeneration programme designed to improve everyday life in neighbourhoods facing the greatest challenges.

In Telford & Wrekin, Pride in Place represents a £30 million investment over ten years, focused on Woodside, Sutton Hill and Brookside. It combines:

• £20 million of government funding targeted at Woodside
• £10 million of Telford & Wrekin Council funding supporting Sutton Hill and Brookside.

Pride in Place in Telford and Wrekin is deliberately designed to do things differently. Instead of starting with lengthy masterplans or distant consultations, the programme begins with action, visibility and listening, while governance continues to take shape.

The programme is about more than physical change. It is about people, pride and place, putting communities at the centre of decisions and supporting visible improvements that matter to residents.

Pride in Place is designed to:

• build stronger, more connected communities
• create places people feel proud to live in
• put local people in control of shaping their neighbourhoods.

Pride in Place is deliberately doing things differently from previous regeneration programmes.

Rather than starting with lengthy plans and distant consultations, the focus is on early action, visibility and listening, while communities help shape what comes next.

• Communities are involved from the very beginning.
• Decisions are shaped locally, not imposed from outside.
• Trust is built through visible progress, not promises.
• Engagement is ongoing and accessible, not a one off exercise.
• Early projects show action now, while longer term priorities develop.

This approach recognises past experiences of regeneration and is focused on delivering realistic, meaningful change at a pace communities can see.