Grants

Revive and Thrive Grants

New grants and funding launched from January 2022

Telford & Wrekin Council has invested further funds into Pride in Our High Street as part of its ongoing commitment to work with local people to tackle the problems facing high streets.

The High Street Revive and Thrive Fund reflects the on-going pressures facing all high streets such as competition from online trading, but also the extra pressures now affecting businesses following Covid-19. 

The Fund also reflects new opportunities for people wanting to take their first steps into self-employment in the high street without taking on large risks.

The fund will be administered by the Pride in Our High Streets team at the Council.

In the first instance, you will need to contact the team to check eligibility for funding.

Contact can be by email to prideinourhighstreet@telford.gov.uk or by calling 01952 387805. 

Application forms for all grant funds are only available from the Pride in Our High Street team.

The High Street Revive and Thrive Fund has five different strands:

The grant provides viability gap funding to businesses looking to open in a currently empty retail unit in the high streets of Dawley, Madeley, Ironbridge, Oakengates, Wellington and Newport. 

The list of eligible areas may be subject to change should the number of empty units in any one of these high streets fall significantly.

The aim of the grant is to bring empty retail premises back into use and the grant range is £2,500 to a maximum of £10,000.

Applicants must demonstrate a clear viability gap through their application form, business plan and cash flow forecast. Applicants will also need to explain how they have established a need and demand for their business and how it will increase footfall to the high street

The grant will only fund franchise businesses in exceptional circumstances.

The grant will not fund businesses that are located on the upper floors of buildings with no high street frontage unless they will be creating job numbers that will bring wider benefit to the high street.

The grant will not fund any business that might duplicate or displace already established businesses. No grants to businesses in the hair and beauty sector will be awarded as this is a saturated market.

Please note that any applications for businesses in the food and drink hospitality sector will be closely scrutinised as these are already well represented in most high streets. Businesses in these sectors will only be considered if the business owner can demonstrate a significantly different offer to existing businesses. Development of a sustainable night-time economy is important to most of our high streets and this will also be considered in making any grant award.

If a grant is awarded, the applicant will need to evidence a signed lease for a minimum of 3 years (without any break clauses).

The grant cannot be used to pay for rent, business rates or staff costs.

Grant can be spent on set up costs including building refurbishment, fixtures and fittings, utility connection costs and business marketing/branding. Stock can be purchased through the grant to a maximum value of £1,000 (for a £10k grant award).

All grant expenditure must be defrayed by evidencing invoices of payments for all start up costs.

Applicants must agree to operate a minimum of 5 days per week and 8 hours a day to assist with the growth and development of the High Street.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805. 

Important guidance:

  • discussion with the Pride in Our High Street project team about business eligibility must take place before applying for a grant
  • no premises lease should be signed before a grant has been awarded - if a lease is signed this will make the business ineligible for grant
  • all expenditure of the grant monies must be after the grant has been awarded
  • no grant will be awarded to businesses in the Hair and Beauty sector as this is a saturated market. The only exception will be where it can be demonstrated that no other business is offering the same services
  • applicants will need to have a business bank account to receive the grant payment.

The Covid-19 crisis has resulted in job losses and has also prompted people to think about a change in career direction and the option of self-employment in the form of a high street business. 

A move into self-employment can be exciting but also challenging and this grant gives you the opportunity to test out your business idea with a high street pop up. 

This could be in the form of a pop up stall in one of Telford’s historic markets such as Wellington or Newport or even in the form of a pop up in an empty retail unit. The grant is available in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

These are the markets currently operating across the borough of Telford and Wrekin:

This table shows the markets that are currently open across Telford and Wrekin.
Town Market Days Opening Times
Dawley Friday 8am to 4pm
Hadley Wednesday 9am to 3pm
Madeley Tuesday and Saturday 9am - 3pm Tuesday and 9am - 2pm Saturday
Newport Friday and Saturday 8am to 3.30pm
Oakengates Saturday 9am to 3pm
Wellington Tuesday, Thursday, Friday and Saturday 9 am to 4pm

The Council’s Business Support team will be able to provide you with plenty of training and advice about self-employment, and this grant will enable you to dip your toe in the water, establish if self-employment is for you and if your business idea is viable in the longer term.

The grant will provide a range of funding from £500 to £2,500 and it is available to support business ideas of all types. Applicants will need to set out a clear proposal in a simple application form, describing the activity they want to undertake, what they require funding for and evidence that they have sought to establish best value through quotes. 

The grant will pay for rent for the period of the pop up trial, fixtures and fittings, a percentage of initial trading stock and marketing costs.

All grant expenditure must be defrayed by evidencing invoices of payments for all start-up costs.

Please note that the grant is not available to businesses that are already trading through markets or other outlets such as car boot sales. The grant is only available to residents from the borough of Telford & Wrekin Council.

Applicants can subsequently apply for additional funding through the Business Start Up Grant (up to a maximum total of £7,500) if they are successful through the Start Up trial grant and have the potential to grow on in an empty retail unit on one of the eligible high streets.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805. 

Having a digital high street presence is essential to sustain and grow your business.

Telford & Wrekin Council’s ‘digital high street’ grant will help your business by equipping you to trade effectively in the digital arena. 

The grant will provide funds from £250 up to a maximum grant of £1,000, to allow a business to equip themselves so they can trade effectively in the digital arena. Grants could pay for equipment to support on line selling or for automated payment systems, or could support business marketing.

Eligible expenditure could include the purchase of a Chromebook (maximum £250) to enable you to trade in the digital arena. The grant will not pay for an upgrade to existing equipment e.g. laptops or computers where the objective is simply to acquire a higher cost item with no demonstrable business benefits.

Two quotations will be required at application stage for the digital intervention to ensure value for money.

You must also supply a copy of your last 12 months trading accounts - if you haven’t been trading for 12 months you must provide a trading forecast electronically with your application.

This grant is available to all High Street businesses in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

A business support package to enhance skills and knowledge in digital and marketing skills is available through the Growth Hub.

All applicants will require a business bank account for the grant monies to be paid.

All grant expenditure must be defrayed by evidencing invoices of the purchases and all associated costs.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805.

Recognising the role that attractive high streets and local centres play in ensuring that our Borough flourishes and prospers, Telford and Wrekin Council have introduced the High Street Property Façade Grant.

The grant will be available to registered businesses with high street shop frontages in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

The High Street Property Façade Grant provides grants from £500 to a maximum grant value of £2,000. The highest grant value of £2,000 will only be awarded where there are significant costs to be incurred in securing any necessary planning approvals.

The grant can be used to replace fascia signboards, hanging signs and shop frontage painting. Tenants/freeholders must demonstrate the poor condition of their premises. Photographic evidence of the current state of the unit must be emailed when applying for the grant to evidence the need for improvement.

If the unit is in good condition but has changed hands requiring new signage and a change of colour to reflect new branding, evidence of the transfer of the business is required when submitting an application. 

Applicants must adhere to the requirements of the Planning Authority relating to consents that apply to a conservation area, listed building or local interest building and also to the required advertisement consent. 

To find out more about planning consents go to planning.control@telford.gov.uk.

Business units that have already benefitted from Pride in Our High Street façade improvement works will not be considered unless there has been a change of ownership and a requirement for new branding, which must be evidenced in the application.

All applicants will require a business bank account for the grant monies to be paid.

All grant expenditure must be defrayed by evidencing invoices of payments for all façade works and photographic evidence of the improvement works submitted by email to the Pride in Our High Street Team.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805.

Telford and Wrekin Council has introduced the High Street Business Eco Grant to support sustainable projects and this grant will encourage high street businesses to adopt a ‘greener’ approach.

The grant will be available to registered businesses with high street shop frontages in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge. The maximum grant available is £1000.

The grant could be used to help support businesses to remove plastic from their packaging and products and to put in place mechanisms to tackle littering – this is important for take away and food services. Alternatively the grant could be used to purchase ‘green gadgets’ to improve the sustainability of the business. An example of a green gadget is Kikkerland Green Button which puts your computer into hibernation without turning it off, saving energy.

The Eco purchase must be a permanent change to the business. For example, if you want to introduce plastic free packaging how will you sustain this after you have used all of your grant?

Applicants have to email two separate quotations electronically with their application to demonstrate value for money.

All applicants will require a business bank account for the grant monies to be paid.

All grant expenditure must be defrayed by evidencing invoices of payments for the ‘eco’ measures adopted.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805.

Last updated: 16/05/2022 13:53