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Grants

Revive and Thrive Grants

Telford & Wrekin Council continues to invest in the Pride in Our High Street programme as part of its ongoing commitment to work with local people to tackle the problems facing high streets.

As part of the programme, the Revive and Thrive grants reflect the on-going pressures facing all high streets such as competition from online trading, but also the extra pressures affecting businesses following the COVID-19 pandemic and during the cost of living crisis. 

The grants also offer new opportunities for people wanting to take their first steps into self-employment in the high street without taking on large risks.

We’ve launched a new diversification grant to help businesses sustain themselves and increase sales – recognising that the business environment has changed significantly with the cost of living crisis.

All grants from the revive and thrive fund are administered by the Pride in Our High Streets team at the council.

In the first instance, you will need to contact the team to check eligibility for funding.

Contact can be by email to prideinourhighstreet@telford.gov.uk or by calling 01952 387805. 

Application forms for all grant funds are only available from the Pride in Our High Street team.

The High Street Revive and Thrive Fund has five different strands:

The grant provides viability gap funding to businesses looking to open in a currently empty retail unit in the high streets of Dawley, Madeley, Ironbridge, Oakengates, Wellington and Newport. 

The list of eligible areas may be subject to change should the number of empty units in any one of these high streets fall significantly.

The aim of the grant is to bring empty retail premises back into use and the grant range is £2,500 to a maximum of £10,000.

Applicants must demonstrate a clear viability gap through their application form, business plan and cash flow forecast. Applicants will also need to explain how they have established a need and demand for their business and how it will increase footfall to the high street

The grant will only fund franchise businesses in exceptional circumstances.

The grant will not fund businesses that are located on the upper floors of buildings with no high street frontage unless they will be creating job numbers that will bring wider benefit to the high street.

The grant will not fund any business that might duplicate or displace already established businesses. No grants to businesses in the hair and beauty sector will be awarded as this is a saturated market.

Please note that any applications for businesses in the food and drink hospitality sector will be closely scrutinised as these are already well represented in most high streets. Businesses in these sectors will only be considered if the business owner can demonstrate a significantly different offer to existing businesses. Development of a sustainable night-time economy is important to most of our high streets and this will also be considered in making any grant award.

If a grant is awarded, the applicant will need to evidence a signed lease for a minimum of 3 years (without any break clauses).

The grant cannot be used to pay for rent, business rates or staff costs.

Grant can be spent on set up costs including building refurbishment, fixtures and fittings, utility connection costs and business marketing/branding. Stock can be purchased through the grant to a maximum value of £1,000 (for a £10k grant award).

All grant expenditure must be defrayed by evidencing invoices of payments for all start up costs.

Applicants must agree to operate a minimum of 5 days per week and 8 hours a day to assist with the growth and development of the High Street.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805. 

Important guidance:

  • discussion with the Pride in Our High Street project team about business eligibility must take place before applying for a grant
  • no premises lease should be signed before a grant has been awarded - if a lease is signed this will make the business ineligible for grant
  • all expenditure of the grant monies must be after the grant has been awarded
  • no grant will be awarded to businesses in the Hair and Beauty sector as this is a saturated market. The only exception will be where it can be demonstrated that no other business is offering the same services
  • applicants will need to have a business bank account to receive the grant payment.

Setting up a food business

If you are interested in setting up a food business, you can find out lots of useful information and what’s needed and how to go about it on our advice to businesses page.

The Covid-19 crisis has resulted in job losses and has also prompted people to think about a change in career direction and the option of self-employment in the form of a high street business. 

A move into self-employment can be exciting but also challenging and this grant gives you the opportunity to test out your business idea with a high street pop up. 

This could be in the form of a pop up stall in one of Telford’s historic markets such as Wellington or Newport or even in the form of a pop up in an empty retail unit. The grant is available in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

These are the markets currently operating across the borough of Telford and Wrekin:

This table shows the markets that are currently open across Telford and Wrekin.
Town Market Days Opening Times
Dawley Friday 8am to 4pm
Hadley Wednesday 9am to 3pm
Madeley Tuesday and Saturday 9am - 3pm Tuesday and 9am - 2pm Saturday
Newport Tuesday, Friday and Saturday 8am to 4pm
Oakengates Saturday 9am to 3pm
Wellington Tuesday, Thursday, Friday and Saturday 9 am to 4pm

The Council’s Business Support team will be able to provide you with plenty of training and advice about self-employment, and this grant will enable you to dip your toe in the water, establish if self-employment is for you and if your business idea is viable in the longer term.

The grant will provide a range of funding from £500 to £2,500 and it is available to support business ideas of all types. Applicants will need to set out a clear proposal in a simple application form, describing the activity they want to undertake, what they require funding for and evidence that they have sought to establish best value through quotes. 

The grant will pay for rent for the period of the pop up trial, fixtures and fittings, a percentage of initial trading stock and marketing costs.

All grant expenditure must be defrayed by evidencing invoices of payments for all start-up costs.

Please note: that the grant is not available to businesses that are already trading through markets or other outlets such as car boot sales. The grant is only available to residents from the borough of Telford & Wrekin Council.

Applicants can subsequently apply for additional funding through the Business Start Up Grant (up to a maximum total of £7,500) if they are successful through the Start Up trial grant and have the potential to grow on in an empty retail unit on one of the eligible high streets.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805. 

Setting up a food business

If you are interested in setting up a food business, you can find out lots of useful information and what’s needed and how to go about it on our advice to businesses page.

Recognising the role that attractive high streets and local centres play in ensuring that our Borough flourishes and prospers, Telford and Wrekin Council have introduced the High Street Property Façade Grant.

The grant will be available to registered businesses with high street shop frontages in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

The High Street Property Façade Grant provides grants from £500 to a maximum grant value of £2,000. The highest grant value of £2,000 will only be awarded where there are significant costs to be incurred in securing any necessary planning approvals.

The grant can be used to replace fascia signboards, hanging signs and shop frontage painting. Tenants/freeholders must demonstrate the poor condition of their premises. Photographic evidence of the current state of the unit must be emailed when applying for the grant to evidence the need for improvement.

If the unit is in good condition but has changed hands requiring new signage and a change of colour to reflect new branding, evidence of the transfer of the business is required when submitting an application. 

Applicants must adhere to the requirements of the Planning Authority relating to consents that apply to a conservation area, listed building or local interest building and also to the required advertisement consent. 

To find out more about planning consents go to planning.control@telford.gov.uk.

Business units that have already benefitted from Pride in Our High Street façade improvement works will not be considered unless there has been a change of ownership and a requirement for new branding, which must be evidenced in the application.

All applicants will require a business bank account for the grant monies to be paid.

All grant expenditure must be defrayed by evidencing invoices of payments for all façade works and photographic evidence of the improvement works submitted by email to the Pride in Our High Street Team.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805.

In January Telford and Wrekin Council introduced the High Street Business Eco Grant to support businesses to become more sustainable. Grants of up to £500 were available to support energy saving and environmentally friendly initiatives, encouraging high street businesses to adopt a ‘greener’ approach.

Whilst there is a clear need, take up of the grant has been slow, often reflecting a lack of knowledge and capacity on the part of business owners. The business environment has now changed significantly with the cost of living crisis and particularly the cost of energy, making it imperative that businesses make changes to save on their operating costs.

Committed to supporting our local businesses to champion sustainable ideas we have sponsored an online sustainability platform designed specifically for businesses Cool Shropshire & Telford which enables you to register your business for free advice on understanding your business environmental impact and receive goals on how to reduce it.

To help our high street businesses to survive these challenging times, the Pride in Our High Streets Eco Grant has been re-launched and is accompanied by a package of proactive support providing guidance and help to complete a grant application.

The grant will have two levels:

  • Grants for energy saving products

Grants of up to £1,500 will be available to allow businesses to purchase energy saving products. They will be helped to do this with a schedule of items that can be provided by local suppliers. The schedule will act as a guide which gives an indication of current prices which have been tested for best value.

  • Grants for ceiling or wall insulation to business premises

Grants of up to £5,000 will be available with installation requiring the approval of the premises owner and a schedule of local suppliers will be created. Applicants must adhere to the requirements of the Planning Authority relating to consents that apply to a conservation area, listed building or local interest building. To find out more about planning consents go to planning.control@telford.gov.uk.

The grants will be available to registered businesses with high street shops in Wellington, Newport, Oakengates, Madeley, Dawley and Ironbridge.

Business support and advice

The roll out of the grant will be accompanied by an active programme of business visits and support to maximise take up.

Face to face meetings will be held on business premises and as a first step businesses will be encouraged and supported to register with ‘Cool Shropshire & Telford & Wrekin’ to obtain general advice on how to reduce environmental impact. This on-line platform is sponsored by Telford & Wrekin Council and it provides free advice and guidance, helping a business to understand its environmental impact and how it can reduce its energy costs.

Active support will be offered to each business by the Council’s Pride in Our High Streets project team. They will be helped to identify products that will have the best impact on their energy costs including a range listed in a schedule of products that has been tested for best value. All suppliers will come from the Telford area.

For applicants looking to secure grant funding for ceiling or wall insulation they will need to evidence approval from their landlord and provide a comprehensive application detailing the costs and what these costs will achieve in energy savings.

As with the existing scheme, all applications will be evaluated internally by the Council’s Business Support team. The final stage will be approval from the Cabinet Lead Member and one Council Director.

If the application is approved for funding the applicant will be required to sign a simple grant agreement. Grant funding can only be paid into a business bank account. Once the project has been completed the applicant is required to submit evidence of the money spent with defrayal proof.

For further information please contact prideinourhighstreet@telford.gov.uk or telephone 01952 387805.

The business environment has now changed significantly and businesses are looking at new ways to sustain themselves and increase sales.

The COVID-19 pandemic demonstrated how important it is for a high street business to adapt and diversify to survive and capitalise on new opportunities.

As the cost of living crisis continues to gather pace, businesses are being tested again and are looking at ways of surviving which include extending product ranges or introducing new services.

To help our high street businesses to survive these challenging times, we’ve launched a new diversification grant.

This new funding will be available to high street businesses in Wellington, Oakengates, Dawley, Ironbridge, Newport and Madeley and provide a range of funding from £500 to £4,000. 

Please note: this grant will be available to high street businesses of all types.

Businesses who applied for an original diversification grant during the pandemic can still apply but priority will be given to first time applications and applications can only be for a new activity.

Eligibility

Broadly the grant will pay for:

  • training in a new practical or technical skill that will either diversify or make a business more resilient
  • introduction of new product lines to gain sales or new equipment purchase to develop new product lines for the continued operation of the business
  • marketing collateral including improved signage, packaging or advertising and promotion costs.

All applications will be evaluated by Telford & Wrekin Council’s business team.

Interested in applying? Contact email prideinourhighstreet@telford.gov.uk or phone 01952 387805.

Last updated: 17/01/2023 10:35