What is on demand Banner

What is Travel Telford on-demand? 

Travel-Telford On-Demand (TT On-demand) is a flexible public transport service designed to make getting around easier. 

It uses ’demand responsive transport’, which means there’s no fixed route or timetable. 
Instead, you book a ride when you need it, and the bus comes to a nearby stop within your zone. 
It’s public transport that fits around your life.

Why it matters 

TT On-Demand helps bring people and places together by: 
Giving you more choice over when you travel 
Connecting communities to key destinations 
Supporting accessibility for people with mobility needs 
Reducing car use and supporting a greener future 

Whether you're heading to work, school, hospital appointments, or just out and about, TT On-Demand will help you get there. 

How it works: smarter shared travel

Connect On-Demand is powered by Via, a global leader in demand-responsive transport technology. 
Via’s platform is used around the world to make public transport more flexible, efficient, and inclusive. 

Here’s what you do

  • When you book a ride, the app looks at who else is travelling nearby, and where they’re going 
  • It then plans the most efficient route for pickups and drop offs for multiple passengers along the way 
  • You’ll be picked up from a nearby bus stop which the app will show you.

Because the route is shared, your journey may include a few short detours to collect or drop off other passengers. This helps:

  • Reduce the number of vehicles on the road 
  • Lowers emissions 
  • Makes better use of shared transport for everyone
  • Makes bus journeys more efficient by picking up the most possible passengers travelling at any time. 

Why you get a time window

When you make an advance booking, you’ll initially be given a 30-minute time slot. 
This gives the system flexibility to group your journey with others and build the most efficient route. The final schedule is confirmed: 

  • By 9pm the night before (for next-day travel)  
  • Or one hour before your trip (for same-day or bookings made after 9pm the night before) 
  • At that point, you’ll receive a precise six-minute pick-up window by text message 

This approach helps us keep the service reliable, efficient, and fair for all passengers - while still giving you a clear idea of when to be ready.

Travel Telford On-demand zones include

  • DRT Zone 1: Ironbridge
  • DRT Zone 2: Lightmoor and Horsehay
     
  • Destination Zone 1: Telford Town Centre
  • Destination Zone 2: Madeley
  • Destination Zone 3: Telford Central
  • Destination Zone 4: Princess Royal Hospital

You can travel :

  • From either zone into Telford Town Centre, The Princess Royal Hospital, Madeley town Centre & Horsehay
  • Between stops within the same zone

The zones can be viewed here